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Pros: * Folks might notice your ad when they're focused on something else.

Cons:

* Folks will notice that your ad is annoying and they will deliberately avoid doing business with you and they will block future content from appearing. * They are bad for accessibility because it is often difficult for visually impaired people to notice a new window has become available and many screen readers do not know how to appropriately deal with them and thus is confusing. * Pop-up blockers are implemented into all of the mainstream browsers (either built in or as a plug in), so many users will never see your pop-up windows, even if the interaction was requested by the user, unless that user (knows how to) disable the pop-up blocker. This results in many complaints that the website simply does not work for them as they are unable to view requested (and unrequested) information. Since blockers are so widely deployed, many users don't even know what pop ups are and how to enable them.

* On top of all that, many pop ups have a timer on them and this leads to even more frustration for the user who cannot read them fast enough (what was that?).

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16y ago

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