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Market Research is the first moving part of the advertising machine. This includes demographic and cultural research for the particular product to be advertised. This process also helps determine demand.

Creative Development is secondary and is the process of creating an appealing advertisement for the determined audience for any particular region. The process begins with thoughts and ideas, and finally the production of the ad.

Media Buying and Planning is third to the process which is important for the agency in obtaining value for the advertising dollar. When to place ads, to what channels, and at what costs. These all must be considered and agreed upon.

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