What do businesses have to know to make e-marketing effective?

Answer 1

To make e-marketing effective and efficient, managers of e-businesses need to know online customer behavior, e-marketing techniques, costs and benefits of emarketing over traditional marketing, and pitfalls and legal issues of e-marketing.

Answer 2

E-Marketing (a.k.a. electronic marketing) refers to the marketing conducted over the internet. Two synonyms of E-Marketing are Internet Marketing and Online Marketing which are frequently interchanged. E-Marketing is the process of marketing a brand (company, product, or service) using the Internet through computers and mobile devices mediums. By such a definition, e-Marketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.

Categories of E-Marketing

• Search Engine Optimization (SEO)

• Paid Advertising (PPC)

• email Marketing

• Social Media Marketing

• Mobile Marketing

• Affiliate Marketing

• Video Marketing

Importance of E-Marketing

Big or small, many businesses are using e-marketing because of various features and multiple advantages. Some of the important features are as follows;

The return on investment (ROI) from E-Marketing can far exceed that of traditional marketing strategies. Also, the transparency of the internet allows the marketer to have access to analytics and data in a near real-time fashion which will allow the marketer to make changes to align with the market’s reaction thus making E-Marketing a preferred solution for Marketing Professionals.

E-marketing is Cheaper than Traditional Marketing

If you compare its cost with traditional marketing media such as newspaper ads and billboards, then it’s much cheaper and efficient. You can reach a wide range of audience with very limited resources.

If you like more information on this article, please email me

( smartopportunitiesnow @ gmail .com) - remove the spaces in the email and I will send you the info for free (free course)

Pros of e-marketing

• Reduction of marketing costs through automation of electronic media

• Increased interactivity

• Ability to implement marketing strategies in a short time-frame

• Near real-time interaction between the marketer and the end user

• Ability to scale with the market

• Appeal to specific interests

• Geo-targeting

• Ability to target your customers faster and cheaper

• Ability to quantify and collect user data

• One-to-one marketing experience

Disadvantages of E-Marketing

E-Marketing is not without disadvantages, some of them are as follows;

1. Technology Dependent. E-Marketing is completely dependent on technology and the internet; a slight disconnection can jeopardize your whole business.

2. Worldwide Competition. When you launch your product online, then you face a global competition because it’s accessible from everywhere.

3. Privacy & Security Issues. Privacy and security issues are very high because your data is accessible to everyone; therefore, one has to be very cautious about what goes online.

4. Higher Transparency & Price Competition. When privacy and security issues are high, then you have to spend a lot to be transparent. Price competition also increases with higher transparency.

5. Maintenance Cost. With the fast-changing technological environment, you have to be consistently evolved with the pace of technology and the maintenance cost is very high.

Bottom line

It doesn’t matter whatever type of marketing methods you’re using; it has to be well focused and researched about your target market. Customer’s needs and demands should also be kept in mind; there should be consistency and coherency between the market and your product. Anything out of ordinary will make your customers suspicious. It has to be realistic.

If you like more information on this article, please email me

( smartopportunitiesnow @ gmail .com) - remove the spaces in the email and I will send you the info for free (free course)