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While mass media can certainly be influential, they are not the only influence in a person's life. This is especially true with children. Kids are influenced by parents, peers, religion, education, even by location-- a child who is raised in a big city will often have different influences than a child raised in a rural area. Since children are very impressionable, it is not wise for adults to just sit a kid down in front of a TV and use it as a baby-sitter. The effect of TV (or any other mass medium) can be mitigated by intervention and explanation from parents, as well as by input from teachers, friends, clergy, etc. Thus, it is very important for caring adults to be a presence in the lives of children, since kids need to understand that what they are watching does not reflect real life, and should just be seen as entertainment.

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