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Hidden customers are people who have bought that you don't know about.

The most common way this happens is that you sell to one person who then sells to other people. You know who you sell to but not who they on sell to.

The term is sometimes used where the terms hidden prospects or hidden prospective customers would be more accurate.

These are people who are in the process of buying and are looking you over but you are not aware of them.

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11y ago

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