I believe you are referring to the TITLE of your website as it relates to Search Engine Optimization.
The Title is a part of Meta Data which is the Title of your website. With most platforms today, you can have a Title for each page of your website. The search engine's will "crawl" your site and if you have it set for: index, robots follow the SE will see the Title set for the website and then follow the Index which links to your other pages and then read these titles. This is also done with navigation.
Your Title
To cite a website with no author in-text, use the title of the webpage in quotation marks or the first few words of the webpage title if it is long, followed by the publication date or "n.d." if no date is available. For example, ("Title of Webpage," n.d.) or ("First Few Words of Webpage Title," publication date).
To cite a webpage with no author in a research paper, use the title of the webpage in place of the author's name in the citation. Include the title of the webpage in quotation marks, followed by the publication date, the URL, and the date you accessed the webpage.
To in-text cite a website with no author, use the title of the webpage in quotation marks followed by the publication date or the last update date in parentheses. For example, ("Title of Webpage," n.d.) or ("Title of Webpage," 2021).
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Here is an example of an MLA citation for a webpage: Author Last Name, First Name. "Title of Webpage." Title of Website, Publisher, Publication Date, URL.
When citing a website with no author in-text, use the title of the webpage in quotation marks ("Title of Webpage").
Below is an example of a very basic webpage: <html> <head> <title>My First Webpage</title> </head> <body bgcolor="yellow"> <p>This is a yellow webpage</p> </body> </html>
To internally cite a website with no author in a research paper, use the title of the webpage in quotation marks followed by the publication date or the last update date in parentheses. For example, ("Title of Webpage," n.d.) or ("Title of Webpage," 2021).
To in-text cite a website with no author in an academic paper, use the title of the webpage in quotation marks followed by the publication date or the last update date in parentheses. For example, ("Title of Webpage," n.d.) or ("Title of Webpage," 2021).
In the address bar, where you typed it in.
To cite a website with no author in-text, use the title of the webpage in quotation marks or the first few words of the webpage title if it is long. Place the title in parentheses at the end of the sentence where the information is used (Title of Webpage). Make sure to include the full website URL in the reference list at the end of your paper.