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What is product selection?
Selective product advertising is a promotional approach aimed at selective exposure of a product to its definite market through messages that are dependable with the beliefs, attitudes, and expectations of the target customers.
What is selective-demand advertising?
what is selective demand advertising
What is selective demand advertisement?
what is selective demand advertising
What is the primary purpose of persuasive advertising?
The primary purpose of persuasive advertising is to influence consumer attitudes and behavior towards a product or service. It aims to create a desire for the product, persuade consumers to make a purchase, and ultimately drive sales for the advertiser.
How does product advertising differ from institutional advertising under what conditions will they be used?
How does product advertising differ from institutional advertising under what conditions will they be used?How does product advertising differ from institutional advertising under what conditions will they be used?
What measures are taken to prevent demand for a product from declining once a product has reached the mature stage of its life cycle?
research and development departments may make product modifications to meet the changing needs of consumers, distribution becomes selective again, and advertising becomes competitive
Which type of advertising is used to stimulate demand for a new product or product category?
Pull Advertising
What is surrogate advertising. how differ is it from product advertising?
When someone else advertise for you it is called surrogate advertising. e.g. Wal Mart advertising for Tide ( a P&G product) detergent or McDonald advertising for Coke.
Give you an example of product advertising?
An example of product advertising is commercial by Apple about their iPhone. This is an advert that is specifically created for the iPhone which is the product.
Advertising in primary demand vs selective demand?
Marketing a category is advertising intended to drive interest to the general product category e.g Coca-cola for soft drinks and marketing a brand is when companies deliver messages that point out how their brand is the best match for the needs of the target market
What is umbrella advertising?
It refers to advertising of a company as a whole as opposed to advertising a single product
What are the roles of advertising on consumer patronage of a product?
The roles of advertising on a consumer patronage of a product is to create customer awareness.
