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Observation means viewing or seeing. Observation may be defined as a systematic viewing of a specific phenomenon in its proper setting for the specific purpose of gathering data for a particular study. Observation is classical method of scientific study.
General Characteristics of Observation Method
Observation as a method of data collection has certain characteristics.
1. It is both a physical and a mental activity: The observing eye catches many things that are present. But attention is focused on data that are pertinent to the given study.
2. Observation is selective: A researcher does not observe anything and everything, but selects the range of things to be observed on the basis of the nature, scope and objectives of his study. For example, suppose a researcher desires to study the causes of city road accidents and also formulated a tentative hypothesis that accidents are caused by violation of traffic rules and over speeding. When he observed the movements of vehicles on the road, many things are before his eyes; the type, make, size and colour of the vehicles, the persons sitting in them, their hair style, etc. All such things which are not relevant to his study are ignored and only over speeding and traffic violations are keenly observed by him.
3. Observation is purposive and not casual: It is made for the specific purpose of noting things relevant to the study. It captures the natural social context in which persons behaviour occur. It grasps the significant events and occurrences that affect social relations of the participants.
4. Observation should be exact and be based on standardized tools of research and such as observation schedule, social metric scale etc., and precision instruments, if any.
Use of Observation in Business Research
Observation is suitable for a variety of research purposes. It may be used for studying (a) The behaviour of human beings in purchasing goods and services.: life style, customs, and manner, interpersonal relations, group dynamics, crowd behaviour, leadership styles, managerial style, other behaviours and actions; (b) The behaviour of other living creatures like birds, animals etc. (c) Physical characteristics of inanimate things like stores, factories, residences etc. (d) Flow of traffic and parking problems
(e) movement of materials and products through a plant.
What else can I help you with?
How can I locate a nice utility cart for me?
A utility cart can be found at a local hardware business or even a supermarket. The best way to find various offerings of utility carts would be to research it online through multiple companies.
Is Research is all about opinion?
Research is about observation, not opinion.
When your research is based mostly on observation it is called?
When your research is based mostly on observation, it is called qualitative research. This type of research focuses on understanding behaviors, attitudes, and experiences through direct observation. It is often used in social sciences and psychology.
What is a synonym for a research problem starting with the letter o?
Observation.
Does tesco's use observation as method of market research?
Yes, Tesco does use observation as a method of market research. By observing customer behavior, store layouts, and competitor activity, Tesco can gather valuable insights to make strategic business decisions and improve customer experiences.
What are some economic utilities created by business activities?
Form Utility, Place Utility, Time Utility, Possession Utility, and Information Utility.
What is the most scientifically valid research?
observation
What are the types of observation in socialwork research?
The types of observation in social work research include direct observation, participant observation, structured observation, and naturalistic observation. Direct observation involves watching behavior without interaction, while participant observation involves the researcher being part of the setting being observed. Structured observation uses a predetermined set of behaviors to observe, and naturalistic observation involves observing behavior in its natural setting.
What has the author Evert Gummesson written?
Evert Gummesson has written: 'Qualitative methods in management research' -- subject(s): Research, Participant observation, Industrial management, Management, Action research, Business 'Total relationship marketing' -- subject(s): Relationship marketing
What is business reserch?
Business research is the way to research the new ideas to open new business. That is called business research.
What do you do when it comes to observation or research an experiment?
write it down
What do you mean by business research?
Business research is research that will help a business. Businesses conduct research when they are introducing a new product or creating a new job.
