A social platform is a Web-based technology that enables the development, deployment and management of social media...
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Social Media: Content delivered through social Interaction that excites others to repeat.
Many of the definitions flying around the internet focus on applications, or networks such as the "Big Face" and "Bitter". I try not to give even MORE exposure by using their names, but i think you know what I mean. they are all just TOOLS used by HUMANS. It is really just another way that humans have created to discriminate information.
A social media platform is a type of software or technology that enables users to build, integrate or facilitate community, interaction and user-generated content. Blogs and wikis are both social media tools, whereas, Wordpress and Wikispaces are social media platforms for people and companies to utilize to engage in blogging and creating wikis.