What is the difference between a Single Search Engine Page and a Landing Page?

Answer 1

What is the difference between a Single Search Engine Page (SSEP) and a Landing Page?

Landing Pages typically sell products or services within a site. Although the landing page may include some SEO functionality, its focus is on sales alone.

Whereas the Single Search Engine Pages main function is to dominate the Search Engine results in a "White-Hat", ethical method. Once a visitor is on the SSEP page, every link is strategically placed to move them to your main website where you provide all the information on products and services. The ROI for this type of page is very high since you are not paying for individual clicks.

The phrase: Single Search Engine Pages (SSEP) was coined by DrGale.com on March 13, 2011.

Answer 2

While the homepage has dozens of potential distractions—you can basically call ’em “leaks” instead of links—the landing page is super focused. Having fewer links on your landing page increases conversions, as there are fewer tantalizing clickables that’ll carry visitors away from the call to action. That’s why expert marketers always use a dedicated landing page as the destination of their traffic.

Sure, the homepage looks amazing. It shows off the brand, lets people explore a range of products, and offers additional info about the company and its values. From here, a visitor can go anywhere—apply for a job, read some press releases, review the terms of service, post on the community boards, etc.

But they won’t necessarily make a purchase. And that’s the point.

The landing page for this customer serves a completely different purpose. Paired with super slick ads that promote a single offer, everything about it works hard to turn these visitors into customers. It’s doing a better job to convert the traffic the brand’s already getting. That’s the power of landing pages!