Marketing concepts are all about identifying needs of your potential customers and the ways who these needs can be aroused. To build a strong and effective concept one should have in-depth understanding of product line and the targeted niche. Adopting this concept can influence company's operations in two ways, positive if the concept fits well and works fine, negative if it does not work and as a result, a lot of money is wasted.
a marketing concept is one in which customers are the king and they are given more importance. but when you take societal marketing concept you should do something for the society. for example satyam gives aid to 108 emergency. its a recently evolved tecdhnique and many companies are adopting to buiild a strong brand image.
In some public sector agencies, marketing may be a foreign concept, something unusual. It may not be seen as having a validity or as a specialism.
The service marketing concept is how you want the customer to see the company, think of colors, interiour and exteriour ( the big yellow M of Mac Donalds for example) and the service operations concept is what kind of service you will provide and how you will execute it.
The marketing concept is based on customer satisfaction. This principle needs to be adopted by the entire organization in order for it to be effective. The implication is that top level management all the way down to hourly employees need to be focused on customer satisfaction.
production concept marketing concept selling concept product concept
5 major Marketing Concept 1.Product Concept 2.Production Concept 3.Sales Concept 4 Marketing Concept 5.Societal Marketing Concept.....
marketing is a concept that keeps growing. Every day people look for better ways of marketing. so marketing is a concept that will keep growing no matter what.
There are five different type of marketing Philosophies namely 1) Production concept 2) Product concept 3) Selling concept 4) Marketing concept 5) Societal marketing concept.
Marketing is both a philosophy and a function !! Marketing can be used as a function for a business to sell its products but it is also a philosophy, infact there are 5 marketing management philosophies or concepts which organisations use to design and carry out their marketing startegies. Namely, Production concept, product concept, selling concept, marketing concept and societal-marketing concept.
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