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The DuPont framework allows company stakeholders (management, investors, creditors, etc.) to break down the return-on-investment ratio into three components that measure profitability, efficiency, and leverage. The thinking is this: "Okay, I see that ROI high (or low) but why is it high? Is it because the company is highly leveraged (able to use other people's money to run the business)? Is it because the company is efficient (able to generate lots of sales for every dollar of assets)? Or is it because the company is very profitable (able to generate lots of bottom-line profits for every dollar of sales).

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