marketing
marketing concept hold as that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do
Societal marketing
Societal marketing concept holds that a company should make good marketing decisions by considering consumers' wants, the company's requirement, consumers' longterm interests, and society's longrun interests
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Societal marketing concept is concept that holds that companies should provide good and services base on the needs and wants of their customers and the society at large.
5 major Marketing Concept 1.Product Concept 2.Production Concept 3.Sales Concept 4 Marketing Concept 5.Societal Marketing Concept.....
There are five different type of marketing Philosophies namely 1) Production concept 2) Product concept 3) Selling concept 4) Marketing concept 5) Societal marketing concept.
societal concept deals with what the publics are waiting to get from the company, where as selling concept deals with terms and agreement after pricing.
http://wiki.answers.com/Q/Societal_marketing_concept_is_an_improve_version_of_marketing_concept_why_or_why_not" yes; for customer's satisfaction
Production concept Product concept Selling/ Sale concept Marketing concept Societal concept
through societal marketing concept companies are helped to enhance their corporate reputation,raise brand awareness,increase customer loyalty,build sales and increase press coverage.
Marketing is both a philosophy and a function !! Marketing can be used as a function for a business to sell its products but it is also a philosophy, infact there are 5 marketing management philosophies or concepts which organisations use to design and carry out their marketing startegies. Namely, Production concept, product concept, selling concept, marketing concept and societal-marketing concept.
a marketing concept is one in which customers are the king and they are given more importance. but when you take societal marketing concept you should do something for the society. for example satyam gives aid to 108 emergency. its a recently evolved tecdhnique and many companies are adopting to buiild a strong brand image.
this site is good for students
Societal marketing considers not only the demands but also the effects on all members of the public (society) involved in some way when firms meet these demands. The term 'societal marketing' was first coined by Kotler in 1972