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Adding to the above answer, General Mills, which was a merger of about 24 companies began, in 1930, publishing promotional pamphlets by Betty Crocker. Betty Crocker, by the way, is a fictional woman whose name, Betty, was chosen because it was popular at the time, and Crocker, who was the director / secretary of one of the companies in the merger.

1933 saw the first publication of two Betty Crocker pamphlets:

Betty Crocker's $25,000 Recipe Set Featuring Recipes From World Famous Chefs For Foods That Enchant Men and Betty Crocker's 101 Delicious Bisquick Creations As Made And Served By Well-Known Gracious Hostesses, Famous Chefs, Distinguished Epicures and Smart Luminaries Of Movieland.

It wasn't until 1950 that General Mills published the first hardback copy of Betty Crocker's Picture Cookbook.

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Q: When was the first Betty Crocker cookbook released?
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