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A polycentric approach to international business involves decentralizing decision-making to local subsidiaries in different countries. Some companies known to use this approach include Nestle, Coca-Cola, and Procter & Gamble. These companies allow their local subsidiaries to tailor products, marketing strategies, and operations to suit the specific needs and preferences of each market, while still maintaining overall control and coordination from the headquarters.

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5mo ago

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Name one company which is using polycentric approach?

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Polycentric Orientation is a foreign country that the 'home country' does business in.


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A polycentric attitude refers to a host country-focused approach where decisions are tailored to local customs and practices. On the other hand, a geocentric attitude takes a global perspective, where decisions are made with a worldwide view, considering both local and global implications. Essentially, polycentric focuses on local interests, while geocentric focuses on global interests.


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The EPRG model is a framework used in international marketing to understand how companies approach foreign markets. It categorizes companies into four groups based on their orientation: ethnocentric (home country-centric), polycentric (host country-centric), regiocentric (region-centric), and geocentric (world-centric). This model helps companies determine their global marketing strategies based on their organizational mindset.


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the view that the managers in the host country know the best work approches and practices for runing their business...........called polycentric attitude...


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