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Marketing Research dollars are spent by all companies that are selling products. Those that spend the most are usually the largest TYPE companies in the country. Such as the car companies, food companies, entertainment companies, home manufacturing companies as a whole,etc.

I would estimate that the car industry spends the most since the products are costly, competitive and since the introduction of the cars from Japan and the lessons learned the hard way by the top 3 US Manufacturers of Cars, I think that they spend the most.

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16y ago

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