Which theory suggests that people rely on the media to get information and that social institutions use the media to interact with the audience to create interests and needs?

Answer 1

The theory that suggests people rely on the media for information while social institutions use it to interact with audiences is known as the Uses and Gratifications Theory. This theory posits that individuals actively seek out media to satisfy specific needs and desires, such as information, entertainment, or social interaction. Meanwhile, institutions leverage media to shape public perception and influence audience interests and needs.