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Three reasons: 1. Money 2. More money 3. Not losing money In the beginning, it was simply a source of revenue if a customer decided to cancel their contract- greed. (That part is my opinion) Here's the logical answer: These days, with all the competition, it's a way for the companies to recoupe the cost of that "free" or reduced phone that came with the sign-up. They reduce the cost of a desireable phone in order to get subscribers (i.e. Razor or Slivr for $80 instead of $200+). Note that when you cancel a contract, you are required to pay a relatively large amount of money. This ensures that they did not lose money by reducing the cost of the phone. Should you stay with them for the life of the contract, the companies have made enough revenue from you to pay for the phone and make a profit.

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19y ago

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