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To maintain its strong brand image in the evolving landscape of social media and declining traditional TV viewership, Procter & Gamble (P&G) should prioritize digital marketing strategies that emphasize authentic storytelling and engagement. Leveraging influencers and user-generated content can foster community connections and enhance brand loyalty. Additionally, P&G should invest in data analytics to better understand consumer preferences and tailor campaigns accordingly. By embracing innovative formats and platforms, P&G can effectively reach and resonate with its target audience.

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4d ago

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