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  1. Emotional appeal: Utilize emotions to connect with the target audience and evoke a desired response.
  2. Storytelling: Create a narrative that engages readers and conveys the message effectively.
  3. Benefits-focused: Highlight the benefits of the product or service to persuade customers to take action.
  4. A/B testing: Test different copies to see which one resonates best with the audience and drives more conversions.
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1y ago

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