Major issues in tourism promotion

Answer 1

Major issues in tourism promotion include the impact of changing consumer preferences, which can shift rapidly due to factors like economic conditions or health crises. Additionally, sustainability concerns are increasingly important, as travelers seek eco-friendly options and destinations grapple with overtourism. Effective communication and marketing strategies are also essential, as destinations must differentiate themselves in a crowded market while ensuring they accurately represent their offerings. Finally, technological advancements necessitate constant adaptation to new platforms and trends to effectively reach target audiences.