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: Primary target market -

Thrill seekers:

•16-24 age range.

•Within this age group, there are sub groups:

•16 year old at school

•19 year old at university

• 24 year old starting work.

•This market is looking for fun and escapism from their work or studies.

Secondary target market - Families:

•25-54 age range, with children 10-15 years.

•The core of this audience is financially comfortable, living in good sized homes in city suburbs.

•Family time is extremely important to them and they organise days out and family holidays.

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12y ago

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