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A quasi captive audience refers to a group of individuals who are not strictly obligated to listen or engage but are in a situation where their attention is somewhat limited or focused, often due to environmental factors. This can occur in settings like waiting rooms, public transport, or during presentations, where people may be present but not necessarily interested or fully engaged. Marketers and communicators often target these audiences, recognizing that while they have some freedom to disengage, the context encourages at least partial attention.

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