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The factors which make a product sustainable can be quite multi-layered and complex. It’s not just what the item in question is made of, but also how it’s packaged and where in the world the materials come from.

To be truly sustainable, a product not only needs to have a small carbon footprint but also needs to be manufactured ethically and packaged in a way that isn’t wasteful. In the tech industry, for example, there are major gaps between the most and least sustainable brands. Greenpeace rankings put Apple at the top of the pile in terms of the world’s most well-known manufacturers, with assessments made based on how much energy is used, how many resources are consumed and the impact that the chemicals emitted during production have on the environment. I think you’ll agree that while these are all important things to consider, it’s difficult to know whether or not a brand has sustainability in mind if you’re just buying from a high street store or shopping on a general-purpose online marketplace. That’s why I prefer apps like Bazar (bazarapp.co.uk) which are specifically aimed at giving ethical brands and like-minded consumers a place to make a connection over shared sustainable sensibilities.

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Sarah Stobie

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5y ago

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