Is there a noun form for the word allure?
1   /əˈlʊər/ Show Spelled Pronunciation [uh-loor] Show IPA verb, -lured, -lur⋅ing, noun-verb (used with object) 1. to attract or tempt by something flattering or desirable. 2. to fascinate; charm.-verb (used without object) 3. to be attractive or tempting.-noun 4. fascination; charm; appeal.---- Origin:1375-1425; late ME aluren < MF alurer, equiv. to a- a- 5 + lurer to lureRelated forms:al⋅lur⋅er, nounSynonyms:1. entice, lure. 2. enchant, entrance, captivate. 4. glamor, attraction.2   /ˈælyʊər, -yər/ Show Spelled Pronunciation [al-yoor, -yer] Show IPA-nounalure.Dictionary.com UnabridgedBased on the Random House Dictionary, © Random House, Inc. 2009.Cite This SourceExplore the Visual Thesaurus »