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Love the customer not the product.

"you'r the boss"-United Airways.

"Putting people first"-British Airways.

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14y ago

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Is apple Selling Concept Or Marketing Concept?

No it is a production concept as of October 2011


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Two good examples would be Insurance and Timeshare companies. People may not need their product or services. Compared to their daily lives, people needs and wants are not activated for this. Therefore, these companies engage in hard selling to push the product, and create awareness to the public.


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