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A supporting organization in travel and tourism refers to an entity that provides essential services, resources, or expertise to facilitate and enhance tourism activities. This can include businesses like travel agencies, tour operators, and transportation companies, as well as non-profits and government agencies that promote tourism development and sustainability. Their role often involves marketing destinations, ensuring safety and quality standards, and providing information to travelers. By collaborating with various stakeholders, supporting organizations help create a more cohesive and attractive travel experience.

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