The rack rate in the hotel business refers to the maximum published price for a room, set by the hotel, before any discounts or promotions are applied. It serves as a baseline for pricing and can vary based on factors like room type, season, and demand. While guests may rarely pay the full rack rate due to discounts or special offers, it is an important reference point for both pricing strategy and revenue management.
Rack Rate
The bar rate is the discounted rate offered by hotels to travel agents and corporate clients, typically lower than the standard pricing. In contrast, the rack rate is the hotel's published or maximum price for a room, usually not subject to discounts. Essentially, the bar rate is a negotiated rate, while the rack rate serves as the baseline for pricing.
THESE ARE THE GUESTS WHO ARE NEITHER COMING FROM A COMPANY NOR ORGANIZATIONS AND THEY GENERALLY PAY THE RACK RATE (rack rate is the rate which is printed/published tariff of a hotel) Refer Sudhir Andrews, Front office manual
Rack rate is a hotel accommodations term. It begins with the letter R.
The price a hotel charges for a room before any discount has been taken into account. The published rate for a room, sometimes set artificially high and used to calculate a variety of discounts.
Before computers and electronic displays were up, and before the hotel industry talked about revenue management, hotels were operating with only one rate. Hotels used to print their house rates on brochures which are then placed on a brochure rack. These rates are usually the highest, as innkeeper's friends will have gotten a discount off the usual rates. Thus, if a guest checks-in without any prior reservation, he will be shown the rate on the brochure on the rack (i.e. not a preferential rate). Thus the advent of the term "Rack Rate"
formalities
The price a hotel charges for a room before any discount has been taken into account. The published rate for a room, sometimes set artificially high and used to calculate a variety of discounts.
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The Grand Sahid Jaya Hotel is a business located in Jakarta, Indonesia. Customers often rate the hotel in the "average" range and the cost of a room is in the lower range.
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natureof business for hotel