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A vision statement indicates who the organization is, what they do, and where they see themselves in the future. The mission statement indicates how they plan on getting there. Thus, a vision statement without a mission statement means nothing unless you can back it up with a clearly articulated plan. That's why the mission statement is so important.

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What are the Guidelines for a mission statement?

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The purpose of mission and vision statements of various companies is to show prospective customers what their vales and aims are in so far as to what they promise they can deliver. Most companies will have their mission and vision statements visible on their website.


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