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Chain and brand-identification hotels and motels have continued to expand worldwide due to their established business models, consistent quality standards, and strong marketing power, which attract a loyal customer base. They benefit from economies of scale, allowing for lower operational costs and better negotiating power with suppliers. Additionally, brand recognition and loyalty programs enhance customer retention, making them more appealing than independent properties, which may struggle with visibility and marketing. This expansion is also driven by increased globalization and the growing demand for standardized accommodations among travelers.

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4mo ago

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