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Well-established firms are typically more likely to develop new products due to their existing resources, established market presence, and access to funding for research and development. However, new entrants can be more agile and innovative, often bringing fresh ideas and disruption to the market. While established firms benefit from economies of scale, new entrants may leverage niche markets or emerging trends to gain traction. Ultimately, the likelihood of development depends on the specific context and the firms' strategies.

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