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Twenty years ago, Tanzania's tourism industry was significantly less developed than it is today. In the early 2000s, the country attracted approximately 500,000 international visitors annually, primarily drawn to its natural attractions like Serengeti National Park and Mount Kilimanjaro. The industry faced challenges such as limited infrastructure, fewer accommodations, and less marketing compared to other African destinations. However, the potential for growth was evident, laying the groundwork for the expansion seen in subsequent years.

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