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Franchises entering the European market must navigate diverse cultural preferences and consumer behaviors, which vary significantly across countries. This requires tailored marketing strategies and product offerings to resonate with local tastes. Environmentally, franchises face stringent regulations aimed at sustainability, necessitating adjustments in supply chains and operations to comply with eco-friendly practices. Additionally, there is increasing consumer demand for sustainable business practices, compelling franchises to adopt greener initiatives to remain competitive.

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2d ago

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