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"The Heart of Dixie" was a phrase developed in the 1940s and 1950s by the Alabama Chamber of Commerce. The Chamber sought a more distinctive slogan for their state and promoted that "Alabama is geographically the Heart of Dixie". In 1951, with backing from the Alabama Chamber of Commerce, the Alabama Legislature passed a bill to add "Heart of Dixie" to automobile license plates.

The more popular nickname is "The Yellowhammer State."

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16y ago

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