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New consumerism refers to a shift in consumer behavior that emphasizes sustainability, ethical considerations, and social responsibility over traditional notions of consumption. It is characterized by a preference for brands that align with personal values, such as environmental stewardship and fair labor practices. This trend is driven by increased awareness of global issues and a desire for products that contribute positively to society. As a result, consumers are more selective, often prioritizing quality and transparency over quantity and convenience.

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