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The dye is produced by Murex brandaris and Murex trunculus which are the older names for Haustellum brandaris and the Hexaplex trunculus.

These medium to large predatory tropical sea snails are carnivorous marine gastropod molluscs in the family Muricidae, the murexes or rock snails.

http://en.wikipedia.org/wiki/Murex

The snail of the 'Murex' Mollusc is found on the east coast of the Mediterranean near Phoenicia. A dog accidentally bit into one, and the snail secreted a purple dye which was seen on the dog's lips. The Phoenicians learnt how to dye silk with the crushed snail and could produce the colors of purple, reddish/blue and even yellow with it.

The Chinese, while travelling on the famous 'Silk Road' route, brought their silk cloth to be dyed by the Phoenicians, until they learnt the source of the dye and the secrets of the Phoenicians dyeing methods, some hundred or so years later.

SOURCE: The Silk Road - A history. by Irene Franck & David Brownstone

Facts on file Publications -U.S.A.

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The Phoenician culture was best known for its?

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