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In 2012, Oklahoma saw a variety of fads, including the rise of smartphone apps and social media platforms like Instagram and Pinterest, which became popular for sharing lifestyle and DIY projects. The "food truck" trend gained momentum, with various gourmet food trucks popping up in urban areas. Additionally, the popularity of craft breweries and local artisanal products surged, reflecting a growing interest in local and unique food and beverage experiences. Fitness trends, like CrossFit and running events, also gained traction among Oklahomans seeking active lifestyles.

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