To start a union movement.
The United Farm Workers (UFW), led by Cesar Chavez, launched a successful boycott against California grape growers in the late 1960s. The boycott aimed to improve working conditions and wages for farmworkers, gaining widespread support from consumers and activists. This movement ultimately contributed to significant labor contracts and improvements in the rights of agricultural workers.
Cesar Chavez
The workers ordered a boycott of company goods until their wages were compensated.
Cesar Chavez led the United Farm Workers in a strike, boycott, and secondary boycott against grape growers. This was known as the Delano Grape Strike.
The United Farm Workers (UFW) ended the boycott in 1975 primarily due to the passage of the California Agricultural Labor Relations Act, which granted farmworkers the right to organize and collectively bargain. This legislative victory was seen as a significant step toward improving labor conditions and securing rights for agricultural workers. Additionally, the UFW aimed to focus its efforts on negotiating contracts rather than continuing the boycott, which had served its purpose in raising awareness and support for their cause.
The boycott was in support of poorly-paid farm workers. Lettuce was also boycotted.
BOYCOTT. K.Harris
protecting consumers and workers
to force grower to negotiate with workers Apex
When farm workers initiated the Delano grape strike in 1965, to protest for higher wages, Chavez supported them. Six months later Chavez led a strike of California grape pickers. The United Farm Workers encouraged all Americans to boycott table grapes as a show of support. The strike lasted five years.
the workers' conditions were met.
The upset workers boycotted the factory and refused to work.