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'Got Milk' by Californian dairy producers is the most successful example of using branding to turn around a food commodity.

Zespri kiwifruit out of New Zealand is another example of building value with admittedly a niche product in a commodity market.

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12y ago

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What is commodity branding?

It's pretty much what it sounds like--selling a commodity item (one purchased strictly on price) as a branded item. Quaker has done this for well over 100 years. There isn't much, if any, difference between the oats Quaker sells and the oats anyone else sells, but by branding they can convince people to buy Quaker oats rather than generic, house-brand or bulk ones.


What is an example of commodity money?

Commodity money refers to objects that have value and can be used as money. Examples would be gold, silver, jewelry, or any metal that has value. Anything that has value to one person can be used as commodity money. If someone is in need of coffee beans and you have them but they don't, they may be willing to barter goods in exchange for coffee beans. In this case, coffee beans would be used as commodity money.


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What does commodity gold mean?

Gold is a commodity that can be sold and traded, just like any other commodity. Gold is considered a hard commodity because it is extracted from mining, instead of being grown.


Are there any good commodity brokers in Indianapolis?

There are indeed several commodity brokers in that area. You can try Capitol Commodity Services Inc and visit their website at www.ccstrade.com.


What are the examples of smell?

Sour milk or any food that has gone bad.


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Point of Satiety is defined as '' the point where marginal utility of any commodity is zero''. Thus it is a point where satisfaction of any commodity is zero.


Why is lumber considered a commodity?

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What are examples of food that ancient Greeks not know about?

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