It is very difficult to differentiate yourself in the investment banking field. Barclays has a rich UK tadition in commercial banking. With the acquistion of Lehman Brothers they have moved grown into a serious competitor in the US. Reputation and relationships are the primary ways that any banks compete.
The intention of the Compare the Meerkat advertising campaign was to differentiate itself from its competitors though the use of a play on words. They introduced the character Aleksandr Orlov as a warm, lovable character that was instantly memorable.
Approach to positioning refers to the process of determining how a product or brand should be perceived by the target audience in relation to competitors. Positioning strategy is the plan that outlines how the product or brand will differentiate itself and create a unique place in the market. Together, they help companies develop a clear and compelling message that resonates with consumers and sets them apart from competitors.
The Barclays Premier League's tagline was "This is Premier League" during its sponsorship by Barclays, emphasizing the league's status as one of the top football competitions in the world. The tagline encapsulated the excitement, quality, and global appeal of the league. In 2016, the league rebranded itself as simply the "Premier League," transitioning away from the Barclays sponsorship, but the focus on its premier status remains central to its identity.
Saint Paul does not have a capital, as it is a capital itself and is the capital of Minnesota.
Athens is the capital of Greece so it can not have a capital for itself.
The Province of Seville's capital is Seville.
Tegucigalpa is, itself, the capital. It's the capital of Honduras in Central America.
strategy
Hamburg itself is a hanseatic city. Germany has federal states (almost like in the US) each state has a capital. hamburg however does not as it is the capital itself and has for hundreds of years governed itself.
there is already a big and huge difference
Lebanon is itself a country, not a capital city. The capital of Lebanon is Beirut.
Prague is itself a capital city, the capital city of the Czech Republic.