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Though one has moral values, advertising is promoted in such a way that those highly prized morals and values begin to weaken the other side of our nature.Consequently the desire for want takes over that which we had held in check for so long. Advertising promotes in us the lesser value of "I must have" rather than "I can do without".

Though our high standards have stood us in good stead for so long, there is also the other side of us which asks "I wonder what it would be like?". There are none that I know that have not succumbed to this temptation at some time in their lives.

It is a case of "It will not hurt just this once".

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