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Intangible assets are reported by a company if they meet certain criteria. For example, if a company were to purchase a certain technology that it plans to use in its new product, then that technolgical intangible asset would be recorded on the balance sheet of the acquring company. However, if a company creates its own technology it is less likely that they will be able to record an asset for that development, in which case, the costs will be reflected immediately in the Company's profit and loss statement.

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14y ago

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