Goodwill in an intangible asset. It can be purchased or internally-generated.
Purchased goodwill can occur when a businesses purchases a company's assets for more than their fair value.
Internally-generated goodwill can arise for a few reasons, such as the fact that a company develops a reputation in the industry and in the market. Such a factor is an asset to the company, but is not tangible. I believe accounting principles are fairly restrictive on this type of goodwill.
Examples of words ending with 'tious' are:ambitiouscautiousconscientiouscontentiousdissentiousexpeditiousfacetiousfictitiousflirtatiousinfectiousnutritiousostentatiouspretentiousrambunctiousrepetitiousscrumptiousseditioussurreptitiousvexatious
cautious; ambitious
cau-tious
Words ending in tious:ambitiouscontentiousfacetiousfactiousfictitiousflirtatiousfractiouspretentiousscrumptioussuperstitious
nu-tri-tious
con-sci-en-tious
nu-tri-tious
There are three syllables. Am-bi-tious.
pre in the word pressed and tious like shush
Flirtatious has three syllables. Flirt/a/tious
There are four syllables. Pre-ten-tious-ly.
Nutitious broken into syllabels is: nu-tri-tious.