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Yes. These are known as intangible assets and they are assets. An asset is anything that does or will provide a financial benefit. Goodwill is an asset because, if you have a great reputation, people are going to be more likely to buy your products. Trademarks are an asset because using trademarks is what allows a company to distinguish its products from other companies' products in such a way that people will buy your products instead of the other guys'. Patents are an asset because they allow you the exclusive right to produce a good in a way that is better (hopefully) than the way everybody else produces that good. They all do or will provide financial benefits.

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