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1. Regular promotion - Regular promotion in a fixed interval keeping in view consumer taste and preference is a biggest problem.It not only needs an innovative mind and lot of advertisement money but has become a difficult task to cater the needs of so many different type of consumers like some are health conscious and needs low fat diet or low sodium diet while other prefers combo offers .Most of them also want that half plate and even quarter plate must be introduce in the menu .So when these promotional offer are launched only the expectations of few consumers are met.
2. Availability of substitute at cheaper price- Another problem is the availability of substitute fast food at cheaper price for instance A fast food shop in a Food court has to compete its competitor who may perhaps has a different food menu to offer but his rates are cheep and people my often switch to buy that cheaper product.For instance a steemed sweet corn corner outlet selles a cup of sweet corn say Rs 20 and it is near by a soup corner outlet and the cost of a soup is less than a cup of sweet corn sy Rs 10.There are chances that most of the people who may have come to have a sweet corn may change their food coice and have a soup in double quantity.
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