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One of the most important informal requirements for the presidency is the ability to connect with the electorate, often referred to as charisma or likability. Candidates who can effectively communicate their vision and resonate with the values and concerns of voters tend to gain more support. This personal appeal can significantly influence public perception and media coverage, ultimately impacting a candidate's viability in primaries and general elections. Additionally, a strong presence in debates and public appearances can enhance a candidate's image and relatability.

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