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The split-ballot technique is a method used in surveys and research to minimize bias and improve the reliability of responses. It involves dividing a sample group into subgroups, with each subgroup receiving different versions of a questionnaire or ballot. This approach allows researchers to compare responses across different formats or questions, thereby identifying potential biases or variations in answers. It helps ensure that the results reflect genuine opinions rather than being influenced by the wording or structure of the questions.

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1w ago

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