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A cost benefit analysis is done to determine how well, or how poorly, a planned action will turn out. Although a cost benefit analysis can be used for almost anything, it is most commonly done on financial questions. Want to know whether that new machine is worth the cost? Do a cost benefit analysis. Not sure whether that proposed marketing campaign is a good idea? Do a cost benefit analysis. Worried about which health care plan to select for your employees? Do a cost benefit analysis. It's a great tool.

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18y ago

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