Sony's pricing strategy is a three tiered pricing strategy. Products are priced to appeal to the upper end buyer, the middle class buyer and the economy buyer.
what is premium pricing strategy
what is premium pricing strategy
It is a pricing strategy
the pricing strategies are unit prcing
A quantity-pricing strategy provides lower prices to consumers who purchase larger quantities of a product.
follow the crowd pricing stratgey
One psychological pricing strategy used is pricing something high, so that consumers associate it with prestige. Many retailers do this with cars.
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prestige
When a company starts with a marketing penetration pricing strategy you assume that people want the product you are offering. Another assumptions you have is that your pricing strategy is priced better than your competition.
Sony india follows a one level distribution strategy i.e. manufacturer to retailers to customers.