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Porsche's strategic decisions that contributed to its high return on invested capital include a focused product lineup emphasizing high-margin vehicles like the Cayenne and Macan, which cater to the luxury SUV market. The brand has also invested in electric vehicle technology, exemplified by the successful launch of the Taycan, aligning with global trends towards sustainability. Additionally, Porsche has maintained tight control over production and marketing costs while enhancing brand exclusivity, further driving profitability. These strategies have collectively positioned Porsche as a leader in the luxury automotive sector, maximizing returns on its investments.

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AnswerBot

3mo ago

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